Your Work Deserves Better Storytelling - 8 Practical UX Case Presentation Tips
- Tianyu Koenig
- Apr 11
- 3 min read
Updated: Apr 19
As a coach (and former hiring manager/panel member), I’ve reviewed hundreds of interview presentations.
So many talented candidates with solid case studies—but their presentations are…confusing.😬. Why?
Because storytelling matters. A lot.
The structure, the transitions, even the breadcrumb nav… every detail adds up.
If you’ve got an interview coming up—or just want to tighten your storytelling—here are 8 deck tips I often coach on.
1. Start with a quick intro slide ｜ Don’t assume the panel knows you
Not every interviewer has read your resume.
In fact, some probably opened it right before the call.
Start with 1–2 sentences that explain who you are and the kind of problems you love solving. It builds trust and sets the tone.
Example:
“Hi, I’m Alex—a UX Designer with 3+ years of experience turning ambiguous B2B problems into actionable product strategy. I’m also a three-time marathon runner 🏃🏻♀️”
2. Use full-sentence slide titles ｜ Avoid vague labels like “Iteration 1”
Your audience likely skims your deck.
If your slide title says “Usability Round 2,” it doesn’t tell them much.
A full-sentence title helps your audience understand your key point—and connects it to the content below.
Bad: “Prototype V2”
Better: “Prototype V2 resolved confusion from Round 1 testing”
3. Highlight key components in your mockups ｜ Don’t just throw a screenshot on a slide
You can’t assume your audience will “get it” just by looking at a Figma frame.
Use arrows, highlights, and short labels to guide their attention.
Call out UI changes
Add “Before / After” annotations
Example:
4. Reconnect to your problem statement ｜ Start strong, end stronger
A good story comes full circle.
Remind your audience what you set out to solve—and what the outcome was.
Example:
“We started with: How might we reduce time to value?
After 3 iterations, our new onboarding cut it by 20%.”
5. Add a retro slide ｜ Show reflection, not just results
Strong candidates don’t just report success—they reflect on the process.
What worked? What didn’t? What did you learn?
Example:
✅ What went well: Fast stakeholder alignment
❌ What could be better: Missed edge-case testing
💡 Key learning: Stress test early on
6. Script your transitions ｜ Don’t let your deck feel like a jump cut
Every slide is a scene in your story—not an isolated moment.
Write speaker notes to help you bridge each part of your narrative.
Bad: “So… this is the usability test.”
Better: “After launching the MVP, we ran a round of usability tests to validate our assumptions.”
7. Double check your breadcrumbs ｜ Small errors ruin good stories
If you’re using section headers, breadcrumbs, or progress bars—make sure they match your actual content.
Copying slides without updating navigation is an easy mistake, but it signals carelessness.
Example: Breadcrumb says “Research,” but you’re deep in Design.
8. Visual consistency check ｜ Make your deck feel like a single product
Fonts, spacing, colors, icons… they all matter.
Sloppy formatting makes people question your attention to detail—even if your content is great.
✅ Consistent styles across slides
❌ One Comic Sans slide on a red background… why?
You Might Not See It—But I Will
When you’re deep in your own project, it’s easy to miss the small things—
logic gaps, inconsistent styles, broken breadcrumbs, or a story that doesn’t quite land.
But someone like me—who’s coached countless interviews and reviewed hundreds of decks—can spot these issues instantly and help you course-correct fast.
🎯 If you’ve got an interview coming up, don’t wait until the last minute.
Book a 1:1 session with me and let’s get your deck polished—before it really counts.
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