top of page


The Rise of the UX Generalist (Again): Why Being a Swiss Army Knife is the Future
It used to be simple: you were a UX researcher, a designer, a content strategist. You picked your lane and went deep. But in 2025, the...
Tianyu Koenig
Apr 213 min read


Your Work Deserves Better Storytelling - 8 Practical UX Case Presentation Tips
As a coach (and former hiring manager/panel member), I’ve reviewed hundreds of interview presentations. So many talented candidates with...
Tianyu Koenig
Apr 113 min read


How to Use Smart Networking Strategies in Your Job Search
September is here, and so is the hiring surge. It’s the time of year when decision-makers return from summer vacations, and teams push...
Tianyu Koenig
Oct 8, 20242 min read


Junior vs Senior UX Designer: 5 Signs That Instantly Show Your Level
How do hiring managers determine a candidate’s seniority? You might think years of experience or previous titles, but in reality, those...
Tianyu Koenig
Oct 7, 20242 min read


How to Beat the Clock in Design Whiteboard Challenges
If there’s one thing that takes down even strong designers in a whiteboard challenge, it’s time. Everyone walks in with good intentions — “I’ll show two design directions and discuss trade-offs.” But reality hits fast: 45 minutes later, they’ve barely finished one version, and the conversation feels rushed. I’ve coached over 200 designers through whiteboard mock sessions, and more than half of them stumbled not because of weak ideas, but because they ran out of time. The good
Tianyu Koenig
Nov 93 min read


Stop Guessing: Use Analytics to Improve Your UX Portfolio
Many website platforms like Webflow, Framer, and Wix already include basic analytics, but when your job search slows down, it’s time to dig deeper. By layering Google Analytics, Hotjar, or Microsoft Clarity onto your portfolio — even if it’s vibe coded — you can finally see how recruiters and hiring managers really interact with your site. From session replays and funnel analysis to heatmaps and A/B tests, analytics turn your portfolio into a living, data-informed product tha
Tianyu Koenig
Oct 163 min read


She Kept Failing Conflict Questions Until She Shifted Her Mindset
"I always use the STAR method for conflict stories, it flows well, so why do I keep failing second interviews?" This was the first...
Tianyu Koenig
Jun 242 min read


Navigating PM, UXR, and PD Interviews: Key Similarities and Differences
In today's tough job market, many of my clients are pursuing multiple career paths—exploring roles across Product Management (PM), UX...
Tianyu Koenig
May 282 min read


Crush Your UX Case Presentation with These Insider Interview Tips
Let’s be honest—your UX case presentation might be the most important part of the interview process. Why? Because it’s usually your first...
Tianyu Koenig
Apr 192 min read


Why Job Boards Fail—And the Proactive Job Search Tips You Actually Need
Have you ever wondered why your job search feels stuck, even after hours on job boards? Or how a recruiter reached out about a role that...
Tianyu Koenig
Apr 112 min read


Maximize Your Career Wins: The One Habit That Will Transform How You Showcase Career Achievements
If you're preparing for a portfolio review, a big interview, or a surprise “So… what have you been working on?” chat with your skip-level...
Tianyu Koenig
Nov 5, 20242 min read


What Job Seekers Can Learn from Sales: Strategic Networking Tips That Actually Work
We’ve all encountered both good and bad salespeople. The bad ones launch straight into a pitch without understanding your needs—making...
Tianyu Koenig
Nov 5, 20242 min read


Stand Out with Personal Brand: How to Find Your Career Niche That Gets You Noticed
In today’s market, roles are more specialized than ever. Hiring managers aren’t just looking for smart, capable people—they’re searching...
Tianyu Koenig
Nov 5, 20243 min read


Using AI to Prep for Interviews: A Free, Powerful Toolkit for Job Seekers
AI has quickly become a game-changer in the job search process. With just a bit of clever prompt engineering, you can unlock advanced...
Tianyu Koenig
Oct 30, 20242 min read


Answering “Why This Company” Without Sounding Basic
If you've ever been asked, "Why do you want to work here?" or "What drew you to this role?" and thought... "Honestly? I need a job and...
Tianyu Koenig
Oct 11, 20242 min read


How to Use the CIRCLES Framework for Product Sense Interviews (Even If You’re Not a PM)
In nearly every product-focused interview—whether you’re a PM, UX Designer, UX Researcher, or Data Scientist—you’re likely to be asked a...
Tianyu Koenig
Oct 11, 20242 min read


Please, please stop using cringy portfolio taglines
A job seeker is like a company or an organization; you should have a clear positioning in your target market , and that position needs to...
Tianyu Koenig
Oct 7, 20243 min read


The Introvert’s Guide to Networking: Empathy, Curiosity, and Real Talk
When it comes to networking, many — especially international students and immigrants — have negative thoughts (because this was me too!)...
Tianyu Koenig
Oct 7, 20242 min read


Exclusive Framework For Behavioral Interview - Landing The Plane
Most of you guys are familiar with Amazon’s STAR framework for behavioral interview questions - Situation, Task, Action, Result . STAR ...
Tianyu Koenig
Aug 22, 20242 min read


Micromanaged? Here’s Why Managing Up Might Be Your Best Move
When you hear the word management , you probably picture a boss delegating to their team. But here’s the truth: managing down is only...
Tianyu Koenig
Aug 7, 20242 min read
bottom of page