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The UX Boom Is Over, But There’s a New Way to Win
Ten years ago, I graduated with an HCI degree and landed a full-time offer in Los Angeles after casually applying for a month. Today, many candidates from top schools, with strong internships and polished portfolios, struggle to even get interviews. This is not because you are not good enough. The market has changed. The bar is higher, competition is stronger, and hiring has become much more selective. In this environment, being good is no longer enough. What you need is stra
Tianyu Koenig
Apr 113 min read


6 Things More Important Than Getting an Offer
Job searching can feel exhausting. You revise your resume over and over again. You go through rounds of interviews. Sometimes you even get close, only to be rejected, or worse, have an offer taken away. Every day, you push yourself to keep going. But the more you try, the more lost you may start to feel. If this sounds familiar, I want to tell you something simple. You are not alone. And in today’s environment, getting a job is no longer just a test of your skills. It is also
Tianyu Koenig
Apr 113 min read


Why No One Replies to Your LinkedIn Messages and What to Do Instead
Starting outreach on LinkedIn or email is already hard. What’s even harder is sending a message, getting no reply, and then wondering what to do next. “Should I follow up? Did they ignore me on purpose? Am I being annoying??” If this feels familiar, you’re not alone. I’ve been there too, many times... In reality, no response is not rejection. It is simply how networking works. Why No One Replies (And Why It’s Normal) Many people assume that silence means something is wron
Tianyu Koenig
Mar 304 min read


I Didn't Plan to Become a Career Coach
I didn’t wake up one day and decide to become a coach. For years, I was just doing my job: UX research, product strategy, mentoring junior UXers & college students, sitting in hiring committees, interviewing candidates. But a pattern kept showing up. Some of the most capable, thoughtful product builders I met were the ones struggling the most to get offers, recognition, or promotions. That’s when something clicked. Doing the Work ≠ Getting the Outcome We like to believe that
Tianyu Koenig
Mar 253 min read


Stop Guessing: Use Analytics to Improve Your UX Portfolio
Many website platforms like Webflow, Framer, and Wix already include basic analytics, but when your job search slows down, it’s time to dig deeper. By layering Google Analytics, Hotjar, or Microsoft Clarity onto your portfolio — even if it’s vibe coded — you can finally see how recruiters and hiring managers really interact with your site. From session replays and funnel analysis to heatmaps and A/B tests, analytics turn your portfolio into a living, data-informed product tha
Tianyu Koenig
Oct 16, 20253 min read


The Rise of the UX Generalist (Again): Why Being a Swiss Army Knife is the Future
It used to be simple: you were a UX researcher, a designer, a content strategist. You picked your lane and went deep. But in 2025, the...
Tianyu Koenig
Apr 21, 20253 min read


Why Job Boards Fail—And the Proactive Job Search Tips You Actually Need
Have you ever wondered why your job search feels stuck, even after hours on job boards? Or how a recruiter reached out about a role that...
Tianyu Koenig
Apr 11, 20252 min read


Stand Out with Personal Brand: How to Find Your Career Niche That Gets You Noticed
In today’s market, roles are more specialized than ever. Hiring managers aren’t just looking for smart, capable people—they’re searching...
Tianyu Koenig
Nov 5, 20243 min read


Using AI to Prep for Interviews: A Free, Powerful Toolkit for Job Seekers
AI has quickly become a game-changer in the job search process. With just a bit of clever prompt engineering, you can unlock advanced...
Tianyu Koenig
Oct 30, 20242 min read
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