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9 Principles to Win Over Executives (Even If They Don’t Understand Design)
Most designers don’t struggle because of their design skills. They struggle because they don’t know how to communicate with people who don’t speak design. Executives don’t think in Figma files or visual hierarchy. They think in revenue, efficiency, risk, and outcomes. If you want your work to land, you need to translate design into something they care about. Here are 9 principles that will change how you present your work. 1. Speak Business, Not Design ❌ Saying “we improved u
Tianyu Koenig
Apr 203 min read


How to Structure a 45-Minute App Critique (Even If You Can Barely Talk for 10)
Most candidates struggle with the same problem during product or design interviews. They start an app critique and run out of things to say within ten minutes. Then they wonder, how is anyone supposed to talk about an app for forty five minutes? The truth is, the actual critique only takes about twenty minutes. What fills the rest of the time is your thinking, your perspective, your storytelling, and your ability to connect product decisions to user needs and business outcome
Tianyu Koenig
Apr 55 min read


How To Break Into UX Without Industry Experience
Are you a college student or recent grad trying to get a job in UX, or are you pivoting to UX from a different function? There is a good...
Tianyu Koenig
May 28, 20242 min read


No numbers? No Problem - How to Quantify UX Impact on Your Resume
You probably read this in almost every resume tip - Don’t just say what you did; you also need to show results! Show the impact of your...
Tianyu Koenig
May 24, 20242 min read


UX Portfolio About Page Tips: What Hiring Managers Really Look For
Many students come to ask me for a portfolio critique but nobody ever emphasized on their About page. Believe it or not, most hiring...
Tianyu Koenig
May 24, 20242 min read
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