Most designers don’t struggle because of their design skills. They struggle because they don’t know how to communicate with people who don’t speak design. Executives don’t think in Figma files or visual hierarchy. They think in revenue, efficiency, risk, and outcomes. If you want your work to land, you need to translate design into something they care about. Here are 9 principles that will change how you present your work. 1. Speak Business, Not Design ❌ Saying “we improved u