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9 Principles to Win Over Executives (Even If They Don’t Understand Design)
Most designers don’t struggle because of their design skills. They struggle because they don’t know how to communicate with people who don’t speak design. Executives don’t think in Figma files or visual hierarchy. They think in revenue, efficiency, risk, and outcomes. If you want your work to land, you need to translate design into something they care about. Here are 9 principles that will change how you present your work. 1. Speak Business, Not Design ❌ Saying “we improved u
Tianyu Koenig
Apr 203 min read


From Startup to Big Tech: How to Turn “Messy Experience” into a Strong Story
As our society undergoes rapid technological transformation, working at a startup has become part of many people’s journey. Yet, startup experience comes with both strengths and weaknesses. On the positive side, you move fast, take end to end ownership, and can turn ideas into execution quickly. You are also used to working under pressure and navigating ambiguity. On the downside, processes are often unstructured, systems are not mature, and decisions are rarely driven by str
Tianyu Koenig
Apr 64 min read
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