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Why Interviewers Lose Interest in Your UX Case Presentation And How to Fix It
Many candidates make the same mistake during a UX case presentation. When they reach the solution section, they start walking through screens one by one, explaining features like: “This button takes you to the details page.” “You can filter by price and category.” “You can favorite an item here.” While this might feel like a clear explanation, interviewers often lose interest very quickly. The Core Problem: You’re Presenting Like an Internal Demo This approach is called a fea
Tianyu Koenig
6 days ago2 min read


How to Tell Imperfect Projects in Interviews (and Still Win)
Many people feel the same anxiety when preparing case studies. Their projects feel incomplete. The logic feels messy. Some steps were skipped. So they hesitate to use them, or they struggle to explain them in a convincing way. This is especially common if you have worked in startups or fast-moving teams. You might think: “We didn’t have time for full user research” “The PM gave direction and we just executed” “We didn’t even run proper usability testing after launch” And then
Tianyu Koenig
6 days ago3 min read


From Startup to Big Tech: How to Turn “Messy Experience” into a Strong Story
As our society undergoes rapid technological transformation, working at a startup has become part of many people’s journey. Yet, startup experience comes with both strengths and weaknesses. On the positive side, you move fast, take end to end ownership, and can turn ideas into execution quickly. You are also used to working under pressure and navigating ambiguity. On the downside, processes are often unstructured, systems are not mature, and decisions are rarely driven by str
Tianyu Koenig
7 days ago4 min read
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