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Insights Enablement Services

A hybrid of hands-on research, team training, and scalable systems that equip your PMs, designers, and marketers to run high-quality user research independently, without the cost of a full-time researcher.

Lean product teams don't need full-time researchers. 

Are you a leader who wants to make better, faster, insight-driven product decisions, but don’t have the headcount or budget for a full-time researcher?
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  • You have smart PMs, designers, or marketers who can run research… but lack structure, rigor, and confidence.

  • Research is happening ad hoc, inconsistently, or only when something is already on fire  

  • Your roadmap is driven by gut feel, sales escalations, or stakeholder opinions—not real customer signal.

  • You’re eager for discovery, validation, and post-launch insight, but don’t have the right systems or playbooks in place. 

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If this sounds familiar, you’re exactly who I help.

Past Clients and Employers

"Tianyu approaches her research with a blend of science, humanity, and business-thinking."

Jen R, SVP of Product at ZipRecruiter

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How It Works

Every team is different. 

Instead of forcing you into rigid packages, I use a modular model:
You pick what you need, and I design a proposal around your goals, budget, and stage.

1 / Initial Consultation & Needs Assessment

A 30-min conversation to understand:

Your product direction; The decisions you are trying to make; Your team's current research maturity; Gaps in capability and process. 

2 / Pick-n-Choose The Service You Need

You select the services that match your needs.
Choose one, choose several, mix and match — completely flexible:

  • Training & Capability Building

  • Hands-On Research Demo

  • Research Infrastructure Setup

  • Ongoing Support & Coaching

3 / Custom Proposal & Scope Alignment 

Based on what you select, I create a clear, no-nonsense proposal outlining: 

Scope, timeline, deliverables, pricing, and what your team will be able to do independently afterwards. 

4 / Execution, Enablement, and Knowledge Transfer

I run the initial exemplar studies, train your team through hands-on practice, build your operational foundation, and leave behind templates, tools, and processes your team can use.

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